Launched November 28, REMAX.ca showcases the most extensive selection of homes listed for sale by RE/MAX
“Moving to a cutting-edge website developed in responsive design will allow consumers to connect with us on whatever device they choose,” says David Brown, Executive Vice President, RE/MAX Promotions. “The mobile version of REMAX.ca is of particular interest because it enhances the customer experience through features such as ‘new properties near me’, driving directions, and the ability to share through social media channels. Ultimately, those qualities, combined with the enhanced search engine optimization, will serve to simplify the buying and selling process for today’s real estate consumer.”
Outstanding visual design, simple, clean and clear layout and navigation complete the perfect package. The user-friendly, feature-loaded site is the result of integrated feedback, following a comprehensive consumer research process. The technology caters to the ever-accelerating speed of business and evolving consumer appetites, providing critical information when, where and how it’s wanted.
“Consumers overall are definitely more savvy and sophisticated,” says Brown. “Their needs are more complex. When re-booting REMAX.ca, we were adamant that how we respond needs to be more multi-faceted and adaptive. This was an ideal opportunity to provide greater choice and an improved level of service in the marketplace, and we’re certain that it will be well-received. REMAX.ca is the most-visited real estate website in Canada after MLS.ca, but this will be a significant leap forward.”
On the other side of the transaction, the new site will lead to better connectivity between RE/MAX realtors and potential clients, and result in increased visibility for realtors in their specific service areas. It will also drive enhanced lead generation, both in terms of quantity and quality, fuelling business and bolstering productivity.
“The bottom line is we’re advancing the consumer experience, our network, and the industry overall,” says Brown. “As a company, it’s not enough to talk to the talk—we’re invested. We’re seriously committed to bringing positive change to the forefront, and this is just the beginning.”
“The bottom line is we’re advancing the consumer experience, our network, and the industry overall,” says Brown. “As a company, it’s not enough to talk to the talk—we’re invested. We’re seriously committed to bringing positive change to the forefront, and this is just the beginning.”
RE/MAX is Canada’s leading real estate organization with over 19,900 sales associates situated throughout its more than 748 independently-owned and operated offices in Canada. The RE/MAX network, now in its 39th year, is a global real estate system operating in 91 countries, with over 6,330 independently-owned offices and 88,983 member sales associates. RE/MAX realtors lead the industry in professional designations, experience and production while providing real estate services in residential, commercial, referral, and asset management. For more information, visit:www.remax.ca.
